Friday, June 14, 2013

How to use digital marketing, practically.




In traditional marketing, we use radio, TV, News papers, leaflets, Billboards to promote our brands. Although, TV, Radio, News papers are mass advertising tools, It would be a higher cost for advertising & promotion. And also, It is only an one way communication tool. Not a two way communication tool. That’s why, use of traditional advertising tools on traditional marketing we called “permission Marketing’. But nowadays, The world is globalized & we are in the digital world. We are living around GPRS ,Internet facilities, online web facilities, FiFI & etc..So we can access from any location which having FIFI & GPRS facilities through mobile phones & Laptops, Note books, Palmtops, Ipods, Desktops. So to log in to the internet, we can use various search engine tools, like wise google, Yahoo. Ask.com. But google is the most effective & fastest search engine tool. Beacuse  google have more facilities which can do many activities to fulfill our internet needs for who are having google account. So google have various options likewise, video, gmail, blogger, e money on google + service.
And also using any search engine tool we can enter the social media world. It includes face book, Twwiter, Twoo etc..
Now you can understand that the digital facility gives us more valuable chance to enter the globalized world & to be a part of it.
So, today every people’ who are having mobile phones, Or computers have a chance to enter the internet & use these facilities for fulfill their various needs likewise, For interest9as a hobby for leisure time, see videos, use face book & chat with friends, comment ,Share photos & be a socialized people. this is a more valuable chance for marketers & companies who are in profit & nonprofit organization to advertise & promote these brands in google, yahoo by creating websites ,web pages, Posting  videos  On you tube, and Crating facebook fan pages, facebook  accounts for their brands, products, services, & companies.
So you can understand that what is the trend of digital marketing & how it working in practical world, How far it is important for marketers.
So gain above knowledge & be a part of digital world.

Tuesday, June 11, 2013

How to target niche audience with face book advertising....



Hi freinds,

Today I am going to taking about how to target niche audience with Face book advertising.

First of all i am going to taking about face book.  Face book is the most popular social network. As the result of that reason million numbers of people always log in to face book. Not only is that face very simple media. Because of that we can promote goods and service for million numbers of people using face book. Not only that we can create attractive advertising as pictures, have videos, audios, photoed contest thru face book.
Face book like a word of mouth promotion because always related with friend and share their practices with other friend. We can easily build up customer relationship with friend. Today most of the people have practice imitate there friend and popular people. We can target that person using face book. We can easily entree to market without high promotion cost using face book. And also we can easily understand customer special need in the face book. That help to manufactures to defying there niche market also. Niche market is the market different other market that customer expected special wants than other customer. Sometime that market will be most profitable market share.
 We can advertise and Face book client can see add and comment to add and also liking near the advertisement as the result of that  We can understand how many people interest  to product using face book. And also producer can chat with customer and build good relationship with them. That support to targeting marketing niche audience. Some time some people tell their special needed in the face book. That also supported to targeting niche audience. If we have relationship with people easily can sell good and service to them that also can do throw face book. Because of that reason face book is most important to targeting niche audience for the manufactures. Only other hand faces book mach with new technology that also advantage to manufactures.