How to use digital marketing, practically.

In traditional marketing, we use radio, TV, News papers, leaflets, Billboards to promote our brands. Although, TV, Radio, News papers are mass advertising tools, It would be a higher cost for advertising & promotion. And also, It is only an one way communication tool. Not a two way communication tool. That’s why, use of traditional advertising tools on traditional marketing we called “permission Marketing’. But nowadays, The world is globalized & we are in the digital world. We are living around GPRS ,Internet facilities, online web facilities, FiFI & etc..So we can access from any location which having FIFI & GPRS facilities through mobile phones & Laptops, Note books, Palmtops, Ipods, Desktops. So to log in to the internet, we can use various search engine tools, like wise google, Yahoo. Ask.com. But google is the most effective & fastest search engine tool. Beacuse  google have more facilities which can do many activities to fulfill our internet needs for who are having google account. So google have various options likewise, video, gmail, blogger, e money on google + service.

And also using any search engine tool we can enter the social media world. It includes face book, Twwiter, Twoo etc..

Now you can understand that the digital facility gives us more valuable chance to enter the globalized world & to be a part of it.

So, today every people’ who are having mobile phones, Or computers have a chance to enter the internet & use these facilities for fulfill their various needs likewise, For interest9as a hobby for leisure time, see videos, use face book & chat with friends, comment ,Share photos & be a socialized people. this is a more valuable chance for marketers & companies who are in profit & nonprofit organization to advertise & promote these brands in google, yahoo by creating websites ,web pages, Posting  videos  On you tube, and Crating facebook fan pages, facebook  accounts for their brands, products, services, & companies.

So you can understand that what is the trend of digital marketing & how it working in practical world, How far it is important for marketers.

So gain above knowledge & be a part of digital world.

How to target niche audience with face book advertising....

Hi freinds,

Today I am going to taking about how to target niche audience with Face book advertising.

First of all i am going to taking about face book.  Face book is the most popular social network. As the result of that reason million numbers of people always log in to face book. Not only is that face very simple media. Because of that we can promote goods and service for million numbers of people using face book. Not only that we can create attractive advertising as pictures, have videos, audios, photoed contest thru face book.

Face book like a word of mouth promotion because always related with friend and share their practices with other friend. We can easily build up customer relationship with friend. Today most of the people have practice imitate there friend and popular people. We can target that person using face book. We can easily entree to market without high promotion cost using face book. And also we can easily understand customer special need in the face book. That help to manufactures to defying there niche market also. Niche market is the market different other market that customer expected special wants than other customer. Sometime that market will be most profitable market share.

 We can advertise and Face book client can see add and comment to add and also liking near the advertisement as the result of that  We can understand how many people interest  to product using face book. And also producer can chat with customer and build good relationship with them. That support to targeting marketing niche audience. Some time some people tell their special needed in the face book. That also supported to targeting niche audience. If we have relationship with people easily can sell good and service to them that also can do throw face book. Because of that reason face book is most important to targeting niche audience for the manufactures. Only other hand faces book mach with new technology that also advantage to manufactures.

about Google Ad word.........!

Hi friends!
This post explains about the Google Ad-wards that we learn in digital marketing lecture. PPC is coming under the search engine optimization.
PPC is stands for pay per click. So it is a method of paid advertising. It’s a marketing strategy to attract customer for companies’ web page and promote their business/service/company name & product or service.
 Now I am going to explain about how to do a Google ad-ward campaign. With this technique organizations try to promote their ads and websites through the search results. Because with the ad-ward campaigns it will result to put their advertisements on the top of search results with the special keywords.
With the ad ward campaign as marketers we can obtain different benefits such as ability to put on the top of the search results when searching someone through the web. Also we can target the customers that can be promoted with the lesser cost or the manageable cost because comparatively it has very low cost.
Now when we consider about how to develop an ad-ward campaign initially following steps have to be followed. First we should select the customers that should be targeted such as the geographical location that they are living. As example if the Damro company wants to promote their site by using the ad-ward campaign have to select the target group of customers who are living in Sri Lanka and India. Then they have to select keyword that means the words that are used to find furniture providers through the net such as furniture producers in Sri Lanka. After identification of these things we can do an ad-ward campaign properly.
 So, as a marketing undergraduate we should know about these thing in modern world. Thanks again & again lecture coordinators and lecture..!..
wait for next blog..
thanks!

My 1st webinar experience

Hi dear friend

We are living in 21^st century because technology also always changing. Because of that, we are also changing with new technology. Without technology, we cannot do anything.  Technology comes too easy over works. Using new technology we can get lot of advantage .as a result of technology changing over traditional education also change with new technology. Because of that over, digital marketing lecture also much differences last week. In that day over lecture did not come to lecture hall. However, lecture had in the day without coming lecture. That was my first experience of web best lecture. Mr Suranga had done a lecture that day but stain Australia now a days and he come to lecture hall true internet. We could see lecturer projector display. He sows one side and side sow display in the other side. Because of that, that lecture very attractive and very interesting for us .not only that we get practical knowledge about web best education. We have experience traditional lecture that mean lecturer coming lecture and lecturing.

 Web best lecture have lot of advantage compare with traditional lecture.

ü  Cost effective

ü  More convenience to lecturer

ü  No need physically come to lecturer, because of that time saving with lecture.

ü  That is Very attractive for student

ü  That fore use new technology.

However web best lecture also have some of disadvantage compare with traditional (normal) lectures.

ü  Plover failure affects badly to lecture.

ü  Lecture cannot understand student understood level. Sometime breakdown attention of student.

 Mr Suranga explains about search egging optimization (SEO).  That is a very impotent part of digital marketing. In addition, he explains everything broadly fore us. Not only Mr. suranga ,Mr.  Amitha supported to carry on presentation to Mr Suranga.

However, we got well knowledge about E-learning. I thanks for Mr suranga, Mr Amitha , Miss Samanthika and over all lectures.

Inturrption Marketing vs. Permission Marketing

Hi,

This is my first blog post I am devoting this to write on Interruption Marketing vs. Permission Marketing.

If marketers use to promote their goods and service through Telemarketing, Print advertising, TV and Radio advertisements and online display banners call Interruption marketing. In this method have only one way communication. As a result of producer or the seller cannot gain knowledge about the customer response.

Interruption Marketing tools can promote goods and service lager number of people in one time. And also it can promote very attractively and creatively to the customer using different tools under that because of that very popular method all over the world especially in developing countries like us.

We are living in 21^{st century} the technology is developing rapidly.  As result of that

developing technology marketers generate Permission Marketing. Marketers use World Wide Web, Face Book, Twitter, SEO and YouTube to promote their goods and services.

Objectionable reverse of permission marketing is interruption marketing. Marketer obtain permission before advertising to the next step in the purchasing process. It mostly emails marketers and search marketers as well as permission marketers who sent catalog in response to the request.

Permission marketing oriented personal selling these methods encourages building up long term relationship with customer. Not only that permission marketing does not have one way communication and also treat different people differently using permission marketing tools.

Permission marketing is less expensive method. However their fore needs high developed technology. But interruption marketing is very easy and attractive method compare with permission marketing.

Permission Marketing is not popular and not easy to maintain in developing countries due to lot of technical reasons. However Interruption Marketing is high popular and attractive in those countries as it can provide mass message to a large audience.

In Permission Marketing the marketers have to build up trust in customers’ mind to grow sales from them and again these methods are more efficient use in their resources. As a result of that permission marketing can change consumer behavior to sales and also towards recommendations. However in the Sri Lankan context permission marketing is not much popular and also has not a wide coverage. 

So I invite all the Sri Lankan companies & consumers to engage in Permission Marketing in this Era of Globalization…