about Google Ad word.........!

Hi friends!
This post explains about the Google Ad-wards that we learn in digital marketing lecture. PPC is coming under the search engine optimization.
PPC is stands for pay per click. So it is a method of paid advertising. It’s a marketing strategy to attract customer for companies’ web page and promote their business/service/company name & product or service.
 Now I am going to explain about how to do a Google ad-ward campaign. With this technique organizations try to promote their ads and websites through the search results. Because with the ad-ward campaigns it will result to put their advertisements on the top of search results with the special keywords.
With the ad ward campaign as marketers we can obtain different benefits such as ability to put on the top of the search results when searching someone through the web. Also we can target the customers that can be promoted with the lesser cost or the manageable cost because comparatively it has very low cost.
Now when we consider about how to develop an ad-ward campaign initially following steps have to be followed. First we should select the customers that should be targeted such as the geographical location that they are living. As example if the Damro company wants to promote their site by using the ad-ward campaign have to select the target group of customers who are living in Sri Lanka and India. Then they have to select keyword that means the words that are used to find furniture providers through the net such as furniture producers in Sri Lanka. After identification of these things we can do an ad-ward campaign properly.
 So, as a marketing undergraduate we should know about these thing in modern world. Thanks again & again lecture coordinators and lecture..!..
wait for next blog..
thanks!